We’re in Zagat’s!

lee-zalben-blog-iconThe 2009 Zagat Guide to New York City Restaurants came out a few weeks ago and the Peanut Butter & Co. sandwich shop is featured for the tenth straight year.  Here’s what they had to say:zagat-guide-pic1

“If you’re a peanut butter lover,” “go gourmet” at his Village emporium that “elevates” PB&J “to an art form” with its “creative” sandwiches; it’s “pricey” compared to “your grammar school lunchbox”, but the results are “too yummy to complain.”

We got a 19 our of 30 for Food, a 13 out of 30 for Decor, and a 15 out of 30 for Service.

We were also listed on page 26 as “Peanut Butter (sic)” as a Best Buy for Sandwiches and on page 328 as being “Child Friendly.”

You know, you’ve got it hand it to Tim and Nina Zagat (Nina is an alum of my alma mater, Vassar College).  These days you hear a lot about websites that feature “user generated content,” but Tim and Nina were true pioneers in this field.

The Zagat Guide is celebrating it’s 30th Anniversary this year.  For those of you that don’t know, the Zagats were lawyers and frequent restaurant goers.  One night at a wine tasting dinner with friends, someone started complaining about a recent New York Times restaurant review that left them clueless as to whether or not they would like the restaurant.  Tim came up with the idea of publishing (for fun) a guide to New York restaurants with real people’s opinions.  Their first guide was distributed for free and featured reviews of 100 restaurants by about 200 people.  And things just took off from there.  Zagat is now the largest and most successful user-reviewed series of guides on the planet.

Up until a few years ago, the whole thing was put together using paper surveys, which were distributed by mail and in the lobbies of apartment buildings and at specialty food shops.  All of the ratings and comments were hand written and tabulated by real people – now of course it’s all done online.  You may have noticed all of the quotation marks in the review above.  Those are actual comments from people that have reviewed the restaurants.

You can order the 2008 New York City Zagat Guide by clicking here.  But of course the best kept secret about the Zagat Guides is that if you contribute, you get a free guide once it’s published!  Good to know for next year, right…

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2 Comments

  1. Rue Richey
    Posted November 20, 2008 at 11:45 pm | Permalink

    Hi Lee–

    I just bought my first (of many, I’m sure) jar of Mighty Maple, and I wanted to let you know it’s the best peanut butter I’ve ever tasted. Simply delicious!

    Since logging on to your website, I’ve learned that both you and Nina Zagat are Vassar grads. So am I: Class of 1993. Go Brewers!

    Now I can support small business, a Vassar alum and enjoy the best peanut butter ever!

    –Rue

  2. Jennie Wilson
    Posted November 21, 2008 at 7:42 pm | Permalink

    My favorite would be Dark Chocolate Dreams. I wish I had one now. what is the bananarama Dessert? I think you should make honey nut flavor


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