We’re All Just Working for Peanuts

We’re living in trying times right now. The economy is in such a state of upheaval that it’s hard to know which way is up some days. It’s an interesting time to be running a small business right now, let alone one that manufactures peanut butter, a food to which so many of us have such a strong emotional connection.

During times like these, we all flock to our favorite comfort foods, like mac ‘n cheese, rice pudding, and chicken noodle soup. But nothing has the power to take us back to simpler, happier times, like a good old PB&J.

Sales of peanut butter are rising throughout the country right now, as everyone is looking for value in the foods that they buy. Pound for pound, peanut butter is one of the tastiest and least expensive protein-rich foods you can buy.

I have also read that due to the economy, people are dining out less these days, and much to many grocers’ surprise, sales of some premium products are actually on the rise. A family of four may not be able to afford a trip to an ice cream parlor, but “Make Your Own Sundae Night” at home with a pint or two of Haagen Dazs or Ben & Jerry’s is a small splurge they can work into their weekly budget.

There are so many ways that Peanut Butter & Co. can provide an affordable “gourmet” twist on peanut butter sandwiches, homemade cookies, ice cream sundaes, and more. Watch this blog over the next few weeks for recipes that are full of flavor and light on cost.

I am often asked if Peanut Butter & Co. has made me millions yet. The truth is, I’m a working guy, just like most Americans, and I draw a modest salary. Practically every penny we make goes back into the Company.

At the end of the day, sometimes it feels like I’m “working for peanuts,” which is exactly how many of our customers feel right now. They say that when life gives you lemons, make lemonade. Well I say when it feels like you’re working for peanuts, eat more peanut butter! It’s affordable, healthful, and makes us all feel like kids again (at least for a few minutes).

Now if we can only get Congress to work peanut butter into that bailout plan.


One Comment

  1. Katie Pearman
    Posted October 9, 2008 at 3:03 pm | Permalink

    Lee, I LOVE the blog!!! it’s sooo fantastic to feel connected with Peanut Butter & Co this way :o) Absolutely keraaaazy about your divine peanut butters too, even if it does cost me loads to have them shipped to the UK!!! Peanut buttery kisses -Katie :o)

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